Jessica Fiorini
Game + Content Design

MGM Luxor

ESI Design was asked to revitalize the Luxor Hotel experience to attract and grow audiences with beautiful and dynamic experiences that increase dwell time, highlight the dramatic architecture, introduce interactivity and can be used for promotion and social media.     
The solution was to turn the Luxor Hotel into an interactive media theater through a robust platform that combines stunning media, rich interactions and stellar sound. This immersive, reactive environment was intended to resonate with a large audience and extend their visit at the hotel. We would have developed a series of shows and experiences that rotate throughout the day to offer an exciting variety of programming.  ​
 
  • Large-scale projection mapping
  • Immersive narrative and interactions
  • Role: Content and Activity Designer

 
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